Newsletter Writing Skills for PR & Marketing
25-26 March, 2017 | 8:30am – 5:00pm | Sunway Hotel
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Overview
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Agenda
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Trainers
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Ideal for
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Course Fee
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Register
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Course Overview
With the rapid growing use of digital and social media, several other media channels also play a crucial role in delivering the corporate messages to the audience. Yet, the growing complexity and the fast changing behavior of how consumers receive information and the way organizations communicate with their stakeholders across different sectors has put very hard pressure for PR and communications practitioners. Our intensive training course, in response to the challenge, is designed to equip participants with necessary skills at writing and delivering the corporate messages to consumers as well as other stakeholders.
Course Objective
By the end of the training course, successful participants will:
Focal Topics
With the rapid growing use of digital and social media, several other media channels also play a crucial role in delivering the corporate messages to the audience. Yet, the growing complexity and the fast changing behavior of how consumers receive information and the way organizations communicate with their stakeholders across different sectors has put very hard pressure for PR and communications practitioners. Our intensive training course, in response to the challenge, is designed to equip participants with necessary skills at writing and delivering the corporate messages to consumers as well as other stakeholders.
Course Objective
By the end of the training course, successful participants will:
- Learn general concepts of newsletter and mass newspaper
- Know what to do about the newsletter and apply the lessons learnt with their real business
- Know what and how to write attractive articles for their newsletters for effective communications with stakeholders, including clients, donors, and related institutions, to name a few.
- Learn best practices for effective newsletter communications
Focal Topics
- Introduction to Different Types of Newsletters
- Patterns of Newsletters
- Introduction to Types of Newsletter Articles
- The News Basics
- Formats of News Articles
- Writing a News Article
- Reporting a Case Story
- Writing a Profile Story
- Writing an Op-Ed Article
- Writing Tittles, Subtitles for News Articles
- Ethical Standards and PR Style Guides
Mr. Hoem Seiha, award-winning, prolific English writer; marketing strategist and research analyst
Current Position Having undergone over 10-year experiences of diversified and dynamic working environment within the realm of marketing, media and communications, today Seiha is the Director of Research Department at VTrust Appraisal Co., Ltd. Past Experiences, Honors and Awards 2013 - 2015: PR & Media Consultancy Project at Vtrust Group of Companies 2011: Award-Winner on Asia Pacific's Best Media Report on Climate Change Adaptation, Bangkok 2011: TEDxPhnom Penh Essay Commpetion Winner 2011 2010-2012: Reporter at Economics Today Magazine 2006-2010: Dynamic working environment Major Achievements Today, he has proven successful in term of major accomplishments such as having:
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This training course is set to benefit professionals in the fields of public relations, corporate relations, communications, marketing, image and branding, and advertising.
$173 for each participant, including full lunch and refreshments and learning materials
*15% discount for group registration of more than 2, or the payment made 20 days before the training day
*10% discount for payment made 10 days before training day
*15% discount for group registration of more than 2, or the payment made 20 days before the training day
*10% discount for payment made 10 days before training day
Registration & Information
Ms. Chhoeurn Sonita, General Manager,
H.S. Alpha Media & Communications
Tel: 012-90-63-40 / 012-64-24-66/ 086-7777-34
Email: [email protected] / [email protected]
Website: www.hsalphamedia.weebly.com
Address: #113 (Parkway Square), 2nd floor, Mao Tse Tung Blvd,
Tuol Svay Prey 1, Phnom Penh, Cambodia
Ms. Chhoeurn Sonita, General Manager,
H.S. Alpha Media & Communications
Tel: 012-90-63-40 / 012-64-24-66/ 086-7777-34
Email: [email protected] / [email protected]
Website: www.hsalphamedia.weebly.com
Address: #113 (Parkway Square), 2nd floor, Mao Tse Tung Blvd,
Tuol Svay Prey 1, Phnom Penh, Cambodia