Our Intensive, Specialized Training Programs
Our intensive, specialized training programs cater to the need of innovative, creative media and communications solutions for businesses of all types, especially those that operate in the contexts where the way of media consumption keeps changing from time to time. Within our four years now, we have offered intensive media-oriented courses as below:
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Press Writing
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Newsletter Writing
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Business News Reporting
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Social Media Writing
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Social Media Marketing
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Media Relations
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Public Relations
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Marketing Communications
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Email Marketing
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Press Writing for PR and Marketing
About the Course
In a competitive marketing world, while independent media are looking for news stories to cover up their pages, marketers are thirsty for earned media coverage (just free of charge) to promote their products or services. Nevertheless, these two parties seldom come to any agreement where they both can reap the benefits. That is the reason our "Press Writing" course is designed. Course Objective For our two-day intensive training program, we will provide learning participants with:
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You Will Learn
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Newsletter Writing for PR and Marketing
About the Course
With the rapid growing use of digital and social media, several other media channels also play a crucial role in delivering the corporate messages to the audience. Yet, the growing complexity and the fast changing behavior of how consumers receive information and the way organizations communicate with their stakeholders across different sectors has put very hard pressure for PR and communications practitioners. Our intensive training course, in response to the challenge, is designed to equip participants with necessary skills at writing and delivering the corporate messages to consumers as well as other stakeholders. Course Objective By the end of the training course, successful participants will:
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You Will Learn
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Business News Reporting
About the Course
In the competitive media industry, Cambodia-national news reporters are often challenged by news reporting based on market and economic statistics, surveys, and many other findings due to limited media trainings that have not put much weight on business news writing skills. In order for a news reporter to stay strong in the journalism arena, they are strongly encouraged to equip themselves with enough media reporting skills, especially ones based on business and research reports. Course Objective By the end of the intensive training course, participants will be able to:
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You Will Learn
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Social Media Writing for PR and Marketing
About the Course
As the number of Internet users has been increasing rapidly, so has the trend of social media hopped on the horizon, leading to the growing importance of sale and marketing on social media platforms. Nevertheless, without social media skills intended for social media marketing, your sale and marketing messages will not be cost-effective enough to drive your expected conversion. In this training course, therefore, participants will be equipped with the arts of creative social media writing skills for social media marketing and public relations. Course Objective By the end of this two-day intensive training course, participants will be able to:
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You Will Learn
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Social Media Marketing
About the Course
The growing complexity and fast changing of the market and consumer behaviors as well as media consumption patterns has posed several challenges for marketers to deliver their marketing messages to the eyes of their customers. Therefore, this two-day training course aims at providing you with useful skills in using social media platforms for effective marketing and advertising campaigns. Course Objective By the end of this two day training course, participants will be able to:
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You Will Learn
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Strategic Media Relations
About the Course
Press reporters and editors are hassled by promotional materials, including unprofessional written press releases and other media kits. Yet if you’re going to use media relations strategies to publicize you, your company, or your products, but you find convincing the media is not your skills, then this is right up your alley. The intensive two-day course is designed to equip you with strategic media relations skills to achieve high volume of earned media coverage in the context of Cambodia media behavior. Course Objective By the end of this intensive training course, participants will be able to:
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You Will Learn
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Strategic Public Relations
About the Course
With the growing complexity of communications with the publics as often caused by interrupting noises and several other factors, public relations or communications practitioners face a daunting challenge developing a sound strategic mechanism to bring their messages to the target audience. At least this intensive training course is the solution to those challenges. Reserve your seat now to bring a big change to your next-year PR result. Course Objective By the end of the training course, successful participants will:
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You Will Learn
Part I
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Strategic Marketing Communications
About the Course
With the rapid changing landscape of the media and the ways in which people consume the media, marketers nowadays face several challenges communicating their marketing messages to the right targeted audience. One of the instances is the rapid growth of digital media, not to mention social media and the like, which traditional advertising alone has its limitations when delivering the key messages to the consumers. And that is the reason this intensive training comes to offer them the integrated approaches to marketing communications within the local and contemporary context. Course Objective By the end of the training course, successful participants will:
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You Will Learn
Part I: Introduction to Marketing Communications
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Strategic Email Marketing
About the Course
The two-day course is designed to provide marketing practitioners with effective email marketing strategies to increase sales and brand awareness, retain customer relations and strengthen external relations, introduce new products, launch promotion campaigns, and succeed every marketing campaign at both profit and non-profit organizations. Course Objective By the end of the course, participants will be able to:
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You Will Learn
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